About Us

Hey there!

Ever sat down to give someone feedback and felt a little… awkward? Maybe even a little like you're trying to herd a bunch of very opinionated, contradictory cats? Yeah, us too.

That's why the four of us – a bunch of folks who've collectively clocked up almost a century (whoa, right?!) in the realms of coaching, team leadership, leadership facilitation, and all things people and talent – got together and had a bit of an "aha!" moment.

We were chatting (as you do when you've spent that much time in the people business) and kept circling back to the same thing: good feedback conversations are the unsung heroes of successful teams and organizations. And they’re as rare as hen's teeth.

Think about it. Sure, strategy is crucial, and having the right resources matters. But without that honest, intentional, and useful feedback flowing, individuals and teams can get stuck in a rut. They might be good, but that leap to excel? That often gets missed.

It got us thinking: what's the roadblock? Why is giving consistent, good-quality feedback so hard? Why do well-intentioned, experienced leaders fail to deliver the feedback that we all know would unlock new levels of growth and performance? And on the flip side, what are those magic ingredients that consistently show up in high-performing teams?

These questions buzzed around our heads, and that's where the idea for Feedback Animal Cards was born!

We wanted to create something quick, something light, something that could spark a conversation about your style for giving feedback and what that might mean for members of your team. Think of it as a fun, quick exercise that offers some surprising insights.

Our hope is that these cards become more than just a fleeting activity. We envision them as a starting point – a gentle nudge to kick off deeper conversations within your team or with your coach. Conversations that lead to more effective communication, stronger relationships, and ultimately, a more thriving environment.

We poured a lot of passion and experience into creating these cards, and we genuinely hope you enjoy using them as much as we enjoyed bringing them to life.

So, are you ready to discover your inner feedback animal? Let the conversations begin!

Meet the Team

Mel Rosenthal Director, Mel Rosenthal Coaching Based in: Melbourne, Australia Email \| Website	Hi, I'm Mel. I'm a coach and mentor who guides executives and leaders through the complex decisions that emerge as people, teams, and organisations scale. I love working at the intersection of strategy, culture, and leadership, where results are delivered along with personal growth and lasting change. Drawing from over 4,500 coaching conversations and my global experience leading product development, marketing, and innovation functions, I bring depth and practical wisdom to each client relationship. I'm values-driven and commercially minded, offering straightforward guidance that gets to the heart of what matters. What do clients value most about my work? My ability to ask questions they haven't considered—questions that cut through confusion, connect ideas in new ways and reveal a path forward. Connect with me for: Executive coaching to build clarity and confidence for your most complex leadership challenges. Team coaching and facilitation that sharpens focus and connects people and performance. Facilitated conversations to navigate relationship challenges that are blocking your progress.
Nick Thorpe Founder, Unfold Labs Based in: Melbourne, Australia Email \| Unfold Labs	Hi, I'm Nick. I'm a consultant and coach, working across software and other industries. I'd like to think my approach is something like: empathetic / no bullshit. Some of my specialities include: Untangling software delivery Transforming for large-scale software delivery (dozens of teams) Feedback and communication training C-level facilitation and mentoring Coaching and training on soft skills Organisational design for collaboration and growth Product management and delivery at scale Fiona McDonald and I started Unfold Labs together to help organisations and teams find success through our overlapping skills. Connect with me for: Feedback coaching and consulting. Team-whisperering… you can contact me to walk alongside your teams on the path to higher performance. Delivering organisational change: bridging the gap between that powerpoint and your teams on the ground.
Fiona McDonald Founder, Unfold Labs Based in: Melbourne, Australia Email \| Unfold Labs	Hi, I'm Fiona. I believe that at the heart of every successful team and thriving organization lies the ability to connect and communicate effectively. With over 25 years dedicated to the field of learning and development, I've had the opportunity to partner with diverse organizations, from the vital work of not-for-profits to the global reach of multinational corporations. I've designed and delivered programs spanning consulting, leadership, and technical skills. Whether it's empowering a tight-knit team of three, or igniting potential across a workforce of over 100,000, my focus remains clear: unlocking the power of effective communication to drive individual and organizational success. Connect with me for: Essential Feedback Habits Workshops - in person or virtual, for any sized organisation. Design & delivery of all types of bespoke training, especially; team, leadership & critical communication skills. Innovative approaches to build feedback habits into your organisational culture, including measuring the impact of these initiatives to your organisation.
Fiona Siseman Co-founder, Coach, Facilitator, Frank&Eddy Based in: New York, USA Email \| Frank & Eddy	Hi, I'm Fiona. I coach leaders in tech — especially overthinkers and self-doubters — to build self-awareness, resilience, and collaborative leadership practices to thrive in fast-paced, high-growth environments. I have experience building and leading software development organizations across project management, engineering leadership, agile coaching, and operations. I have led teams from 1 to 130 people. The through-line of my approach is to be endlessly curious about how and why things are. What is driving this behavior? Why is this thing hard to say? What purpose does this have? How can we work with this to get the outcome that we want? I help people untangle limiting beliefs and assumptions to overcome challenges, build collaborative teams, and discover their unique leadership style. Connect with me for: Leadership Coaching Programs Bespoke Team Workshops for leadership teams facing tough, multifaceted challenges that need deep analysis and personalized support. Leadership Team Health Assessment